Middleton St Mary’s wins Play More award

Middleton St Mary’s Nursery in Leeds has been chosen to receive hundreds of pounds worth of new play equipment thanks to Sudocrem’s national campaign, called Play More.

Ryan Ruscoe from Sudacrem helps children open their new Toy Shed
Ryan Ruscoe from Sudacrem helps children open their new Toy Shed

One of the oldest nurseries in Leeds, established in 1971, St Mary’s is one of the lucky 10 to win after nearly 1,000 nominations were received from parents across the country that believed their nursery’s playground was in need of an upgrade.

Currently caring for 50 children aged 3 – 4 years old, Jenny Etherington, Nursery Manager is delighted to have won.

“We are very much looking forward to the Toy Shed being installed in our outdoor area to help enhance the children’s experiences and learning. We want our children to learn to love the outdoors and we use our lovely environment to teach them, amongst other things, about keeping fit and healthy and taking care of our world.”

The Play More campaign was launched in July and set out to reiterate the importance of outdoor play. New research commissioned by Sudocrem showed that 63% of parents in Yorkshire today are more protective[1] when it comes to their children playing outdoors than previous generations. Further research showed that children spend as little as 5 hour outside per week compared with 6.5 hours a day in front of a screen.[2].

Consumer Healthcare Director for Teva, Ryan Ruscoe, hopes that these grants will enable the winning nurseries to reverse the trend of inside play amongst their children and get them outside.

“We’re proud to have promoted the spirit of adventure with Play More. The staff at Middleton St. Mary’s show such enthusiasm for getting the children outdoors and learning about the world around them. Children love outdoor play and there are so many benefits for them – building friendships and helping them gain physical confidence are just two of the many!  Part of the process of learning is also finding boundaries and if this results in a grazed knee Sudocrem is a great healer for cuts and grazes. We’ve been healing skin for generations.”