The PR battle between two supermarket giants continues. Asda and Tesco are going head to head in a bid for planning permission in Beeston as Asda looks to build a new bigger store on its current Old Lane site and Tesco bids to build a new supermarket on a neighbouring site.
The proposals for both applications are due before council planners in the next few months, but today Asda has said that 838 people have signed a petition in support of a brand new Asda store for the area – as compared to 61 for Tesco.
The petition was placed in the current Asda on Old Lane and around the community three weeks ago. Local people had the chance to sign in favour of either Asda or Tesco’s plans, or vote for neither. The research was apparently carried out by a marketing team employed by Asda.
In a press release, Carl Nelson, Asda Beeston store manager, said:
“The planning application seems to be a hot topic at our check outs and in the area surrounding the store and we’re thrilled that the vast majority of residents seem to be in favour of our plans.
“The new store would allow us to provide an even bigger and better service, with more choice for customers, as well as a George clothing range. It would also encourage shoppers to stay local, retaining trade within Beeston and the immediate area – resulting in a significant long-term boost to the local economy.”
Last month South Leeds Life reported how a group of local residents have shown their support for Tesco’s proposals for Beeston in a Tesco newsletter sent to 5,000 local homes. Some of the people pictured left may be in favour of both applications. *
Local group Beeston Community Forum will be holding a special meeting on Thursday, 28 June to allow representatives of Asda Stores Limited and Tesco Stores Limited to update local residents about the current situation in relation to their planning applications for new stores on Old Lane, Beeston.
The meeting will allow local residents to state their views about the planning applications, whether for or against.
As with all forum meetings, the meeting will start at 7.30pm and take place at Beeston Village Community Centre, St Anthony’s Drive, Beeston.
Both new stores would create around 140 new jobs for the area.
* UPDATED 8.12pm: We’ve added an extra line about the Tesco newsletter to say some of the people pictured are actually suppoorting both applications. This follows a telephone call from one woman in the photo who was concerned her position was being misrepresented as an opponent of Asda.