Beeston is blossoming even more thanks to an innovative new partnership between Beeston in Bloom, local businesses, and the socially-minded Instaplanta company based in Hunslet Moor.
Instaplanta are a Yorkshire-wide company, now newly established in south Leeds and led by a local team. They’ve agreed with the Council’s Highways Department to install high-quality timber planters filled with plants in the Beeston area – in conjunction with the local voluntary group, Beeston in Bloom. Each planter is then fitted with two advertising panels for local businesses to promote themselves – and in doing so, support the improvement of the neighbourhood environment.
This week, the partners gathered – with the first headline sponsor, KASA – to unveil their first shared planters on Dewsbury Road, and Instaplanta presented a cheque to Beeston in Bloom for their work.
Cllr Angela Gabriel, chair of Beeston In Bloom commented:
“This scheme’s fantastic – supporting both the work of Beeston in Bloom at no cost to the group, and also wider council aspirations of economic growth, community cohesion, and sustainable environmental improvements. It’s also a great endorsement of how voluntary, public and private sectors can work together to achieve mutually-beneficial outcomes for the communities they serve.”
Malcolm Simpson, Managing Director at Instaplanta added: “The Beeston in Bloom team work so hard for their community; and – whilst we operate throughout Yorkshire – I’m from south Leeds, so it’s especially rewarding for me to be working back here, assisting this group to further improve the environment and also support the local business community.”
And Shakil Bashir, Managing Director of the local chain of convenience stores KASA, commented: “To be able to promote my business in a high-profile location, whilst at the same time contribute to the environmental improvement of my local community, was an opportunity too good to pass.”
Instaplanta are looking for further businesses interested in advertising via the scheme – for more information, visit www.instaplanta.co.uk or email Malcolm on firstname.lastname@example.org. And they’re also looking to expand the scheme throughout south Leeds – look out for a planter near you!