Add your message to White Rose ‘Avenue of Love’

Two hundred love messages from Leeds locals will create an ‘Avenue of Love’ at White Rose Shopping Centre this Valentine’s season, and one could be yours, but hurry.

White Rose Shopping Centre is asking for heartfelt messages of all types to be submitted online for the chance to see it feature in the Avenue of Love, an area of the centre dedicated to celebrating love in its many forms.

Whether devoted to parents, partners, kids, or friends – two hundred of Yorkshire’s special messages will be selected and used to decorate the affectionate area over the Valentine’s period, which will be on show from Saturday 9 to Sunday 17 February 2019. The two hundred selected entrants will also each receive a £10 White Rose Gift Card, which can be spent at more than 100 retailers and restaurants located in the centre, or used to catch a blockbuster movie at Cineworld in The Village.

This comes as part of White Rose’s Valentine’s Day celebrations which will also include live musicians playing favourite love songs, free ‘mocktail’ giveaways, and a Mr & Mrs-style gameshow – the fun ‘who knows who’ quiz will put Leeds couples to the test, for the chance to win prizes and those all-important bragging rights.

Steven Foster, General Manager at White Rose Shopping Centre, said:

“The Valentine’s season is a perfect time to appreciate those around you, and what better way to show someone you care than having your unique message appear in our Avenue of Love.

“Whether it’s a thank you to mum, a note to the kids or even a special question to your partner, we can’t wait to celebrate all the wonderful people in our customers’ lives.”

The Avenue of Love will be located throughout the malls of White Rose Shopping Centre from 9–17 February 2019. Messages can be submitted at Heart Yorkshire’s website, and entrants have until Sunday 27 January to submit their message for the chance to be featured. Selected entrants can claim their £10 White Rose Gift Card at White Rose Shopping Centre on Saturday 9 February 2019.

The Mrs & Mrs Gameshow will take place in White Rose’s Central Atrium on Saturday 9 February from 10am-5pm, with radio DJ Rich Williams guest-hosting from 11am–3pm.


This post is based on a press release issued by White Rose Shopping Centre

Photo: marriage proposal at White Rose Shopping Centre on Valentine’s Day 2017 (she said “yes”)



3 Replies to “Add your message to White Rose ‘Avenue of Love’”

  1. I would like to say a special Thankyou to my amazing boyfriend who has taken care of me and looked after me dearly when I unexpectedly broke my back in several places on my way to my shift at pinderfeilds hospital, he is just one of a kind and deserves the world, he has given up many events and experiences with friends to care for my and I can’t thank him enough, so Thankyou George for being the man you are and being the gent you’ve always been! My love always xxx

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