White Rose announces ‘Refill Me’ initiative

White Rose Shopping Centre, owned and managed by Landsec, has unveiled a new green initiative, Refill Me, which allows guests to easily identify where reusable water bottles can be refilled with no obligation to purchase. Since the campaign launched last week, a total of 37 shops at White Rose and Trinity have signed up to take part.

As part of the centre’s ongoing sustainability efforts and in a bid to cut single-use plastic consumption, visitors can now fill up their water bottle for free at any retailer displaying a Refill Me sticker in its window.

Visitors can pop in and fill their bottles with cold tap water with zero obligation to make a purchase from the retailer.

White Rose brands signed up to the Refill Me initiative include Costa Coffee, Lush, Pizza Hut, Bagel Nash, Juice, and many more. The new campaign is part of the centre’s wider green strategy, which include an aerobic digester that turn waste food into water, pumped back into the UK water system, and the largest solar photovoltaic system at a retail site in the UK at White Rose.

Steven Foster, General Manager at White Rose, added:

“It’s important to us to minimise our impact on the environment wherever possible. Refill Me is the next step in our over-arching green strategy which includes our solar photovoltaic system – generating enough electricity to power 200 UK homes for 12 months, our rooftop bee colonies, and rainwater harvesting systems.”

Tom Byrne, Sustainability Manager at Landsec, which owns White Rose, commented:

“Refill Me is a brilliant way of reducing the amount of waste we produce from single-use plastics. We’re really excited to be able to offer our guests a sustainable shopping experience.”

For more about the centre’s Refill Me programmes, visit white-rose.co.uk