Give back this Christmas with White Rose’s ‘Reverse Advent Calendar’

This Christmas, White Rose Shopping Centre is encouraging shoppers to give back with the return of its ‘Reverse Advent Calendar’. Provided in the format of a downloadable calendar, the charity initiative makes suggestions on items to pick up and donate to Leeds South & East Foodbank over the festive period.

For each day leading up to Christmas, shoppers are encouraged to pick up one of 24 food and special items for families living in poverty in Leeds. Items include essentials such as tinned potatoes, tinned vegetables, shampoo and rice as well as things to spread a little Christmas cheer such as selection boxes and chocolates.

Steven Foster, General Manager of White Rose Shopping Centre comments:

“This year has been incredibly challenging for many people, meaning a number of families in the local area will need help this Christmas. The work that the Leeds South & East Foodbank is incredible, and we’d like to show our support by encouraging shoppers to download our Reverse Advent Calendar and donate to help give back to the local community.”

Nathanya Laurent, Development Manager at Leeds South & East Foodbank:

“Last December, with help from the community, Leeds South & East Foodbank fed nearly 1,500 people. However due to the challenges that many individuals and families are facing this year we expect this figure to rise significantly. Any donations that people are able to contribute are greatly appreciated to help us support people living in poverty in Leeds over the Christmas period.”

White Rose Shopping Centre’s ‘Reverse Advent Calendar’ can be downloaded at Shoppers will be able to drop food into Leeds South & East Foodbank at the donation station next by White Rose’s customer service centre near New Look, between 1-24 December.

White Rose has introduced a number of safety measures to reassure shoppers including hand sanitiser points throughout the centre, a one way system to ensure social distancing can be maintained, floor stickers and signs to remind guests to keep the required distance apart and a queuing system for entry to the centre.


This post is based on a press release issued on behalf of White Rose Shopping Centre