To celebrate the October half term and to highlight Cineworld’s Family ticket offering, where adults pay kids’ prices, the cinema chain will transform their cinema in Leeds to get adults to embrace their inner child.
To encourage adults and kids alike to embrace their childish side, from Saturday 27 October areas within the cinema will be transformed to include interactive games and activities including a giant ball pit and the world’s largest floor piano that many adults may recognise from cult 80s Tom Hanks classic, Big.
Elements of the activity will remain in the cinema for the rest of the half term holiday. These will include; hopscotch to queue, an interactive shadow wall and a life-sized snow globe inspired by the soon to be released movie, The Grinch.
To launch the week-long event, Cineworld are inviting families to come down to the cinema on Saturday morning at 10am to be the first to experience this Be More Childish event. The opening morning’s event will conclude with a screening of, latest blockbuster, Smallfoot.
Actress and presenter Denise Van Outen and her daughter Betsy will also be in attendance to officially launch the revelries and encourage adults to have fun and indulge their inner child. Aside from launching the activity, Denise has also collaborated with Cineworld to help curate the experience including a colouring in wall inspired by her favourite films to test families and their colouring in skills.
Steve Petersen of Cineworld Leeds said:
“We are looking forward to welcoming families in to the cinema over the October Half Term holiday and encouraging adults to be more childish at our event. There’s plenty to keep families entertained and with a wide selection of family films arriving in cinema during the school break, the family ticket offer is a great way for families to come together and at great value for money.”
What: Cineworld Be More Childish Event
Where: Cineworld Leeds, White Rose Shopping Centre, Dewsbury Rd, Leeds LS11 8LU. Tickets can be bought in cinema or from www.cineworld.co.uk
When: Saturday 27 October – Sunday 4 November
Timings: Event launch: Opens at 10am. To join the screening guests must purchase tickets via www.cineworld.com or buy in cinema. For the rest of the week the remaining be more childish activities will be accessible during standard cinema opening hours
Price: A Cineworld Family ticket (two adults and two children or one adult and three children) costs £29.60. Access to the Be More Childish activities are free to all Cineworld guests
This half-term, there’s a great selection of films to entertain the whole family and at Cineworld, adults pay the same price as kids when you buy a family ticket. From Smallfoot, Goosebumps 2: Haunted Halloween to the spell-binding The Nutcracker and the Four Realms the Cineworld family ticket covers groups of four – two adults and two children or one adult and three children. By booking a family ticket, families will get a discount on the total price, working out cheaper than purchasing four individual tickets.
The fun doesn’t stop when half term ends, the family ticket is available all year round and with The Grinch, Wreck It Ralph Breaks the Internet and Mary Poppins Returns all soon to arrive on the big screen, there is something for everyone at Cineworld.
Guests who attend will be encouraged to share their experience on social media using @Cineworld #BeMoreChildish
For more information and to book film tickets visit https://www.cineworld.com/family