Beauty event urges shoppers to ‘Be Your Beautiful’

White Rose Shopping Centre will host a new beauty and wellbeing event that aims to encourage shoppers be their own form of beautiful.

The event is part of a wider campaign shining a spotlight on beauty, cosmetics, and health & wellbeing. Be Your Beautiful is an inclusive event with two days of giveaways and empowerment opportunities, incorporating values of beauty, kindness, wellbeing and being true to yourself.

The must-visit event on Saturday 31 July and Sunday 1 August 2021 includes a giant foot-powered digital scratch card machine that shoppers can play to be in with a chance of winning one of hundreds of prizes, and an ‘Empowerment Mirror’ featuring designs and slogans from Instagram’s @label.lady.1 aka Jemma Solomon.

White Rose will also have a drop box for unused beauty products and toiletries, which will be donated to the Leeds South and East Foodbank.

Shoppers can embrace the glamour – and their inner drag queen – by signing up for access to exclusive videos and interviews with stars of RuPaul’s Drag Race UK, Tayce and Lawrence Chaney. As well as giving the inside scoop on their transformative make-up looks, the Queens will be discussing beauty, PRIDE and wellbeing.

There is a great selection of beauty and wellbeing brands at White Rose including Lush, The Body Shop, Superdrug, Boots, and Holland and Barrett among others.

Steven Foster, Centre Director at White Rose Shopping Centre, said:

“We are delighted to be able to welcome the people of Leeds to our Be Your Beautiful event. We believe it’s so important for everyone to feel beautiful in their own skin, confident and true to themselves. “Be Your Beautiful has something for everyone whether that’s feeling great whilst taking a snap in our Empowerment mirror, winning an exclusive prize or grabbing a must-have beauty product at one of our retailers, so be sure to sign up for the latest updates and don’t miss out.”

To sign up early for access to the scratch card machine, or to view exclusive content from RuPaul’s Drag Race UK Queens, please visit


This post is based on a press release issued on behalf of White Rose Shopping Centre