White Rose collaborate with Fraupow to baby feeding facilities

White Rose Shopping Centre has partnered with leading baby feeding experts, Fraupow, to upgrade its baby feeding spaces at the shopping centre as part of a new programme to improve the experience for shopping parents and provide the ultimate family day out.

The shopping centre has collaborated with Fraupow to create more functional, family-friendly areas for parents to relax while feeding and spending time with their young children.

New amenities include complimentary access to ecofriendly reusable breast pads, electric bottle warmers, supportive feeding cushions and signage with free access to virtual midwife support for pregnancy and postpartum advice.

The collaboration with Fraupow is part of a wider initiative from White Rose owner, Landsec, to create the ultimate day out for families visiting their shopping centres. Following guest feedback, this will see Landsec enhance the experience for families with new and upgraded spaces to take a break, new play areas, family-friendly dining and memorable events for all ages to enjoy.

Steven Foster, Centre Director at White Rose and Trinity Leeds, said:

“We’re consistently looking at new ways to surprise our guests, attract new visitors and go above and beyond what people expect from a day out at a shopping centre.

“Families make up such a big part of our visitors, and we know from our guest research that they need practical and comfortable spaces to support their day out. This new collaboration with Fraupow will ensure our spaces are helpful, welcoming and enjoyable for the whole family to have a great experience, every time they visit.”

Sunita Boyes, Founder and Managing Director of Fraupow said:

“Fraupow is all about supporting parents and caregivers with confidently and comfortably feeding their children. We offer a number of virtual support services, and we wanted to turn this into something tangible to help parents in the real world.

“We are delighted to have joined forces with Trinity Leeds and White Rose to enhance the guest experience and hope that families visiting here will enjoy one of the best retail baby feeding areas in the region.”


This post is based on a press release issued on behalf of White Rose Shopping Centre


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