Cineworld today (10 August 2018) announced that a revolutionary new immersive cinema technology called ScreenX will arrive at Cineworld Leeds White Rose in September.
ScreenX is the world’s first multi-projection cinema technology expanding the traditional cinema screen to the side auditorium walls, creating a 270-degree viewing experience for the audience. Developed and originally launched in South Korea, Cineworld Leeds will be the third cinema to install the new technology in the UK.
The innovative technology uses an array of projectors and with proprietary ScreenX software, blends multiple images into one seamless image extending from the central screen out. ScreenX walls are installed with a fabric to ensure brightness and colour closely match the content on the main screen and extend the length of the auditorium. Strategically placed audio systems and speakers ensure that sound does not compromise the immersive viewing experience.
In 2015, Cineworld were the first cinema chain in the UK to introduce 4DX, an immersive sensory cinema experience created by CJ 4DPLEX. ScreenX will be the second CJ 4DPLEX technology that will be available exclusively at Cineworld in the UK.
Since launching globally in 2015, ScreenX has quickly and effectively increased its international reach, successfully screening both Hollywood blockbusters and local feature films alike. Past titles from major Hollywood studios to be released include; King Arthur: Legend of the Sword, Pirates of the Caribbean: Dead Men Tell No Tales and Black Panther. Upcoming films that movie fans can experience in ScreenX include the highly anticipated horror film, The Nun.
“We know cinema is all about the experience and for this reason our technology is designed to connect cinemagoers more closely with the action”, said Byung-Hwan Choi, CEO of CJ 4DPLEX. “ScreenX mimics how the human eye interprets a visual by appealing to both our front and peripheral vision. It honours our commitment to break cinematic boundaries and create amazing cinema experiences.”
Steve Petersen, General Manager of Cineworld Leeds said;
“We look forward to welcoming cinemagoers in Leeds to the ScreenX experience next month. We are driven by innovation and this fully immersive experience will transform the way our customers experience film. With a great line-up of films such as The Meg and The Nun, ScreenX will truly transport movie fans into the on-screen action.”
Customers at Cineworld Leeds will pay £13.20 for their immersive ScreenX experience. The new cinematic technology builds on the strong offering already available at Leeds, including an IMAX screen showing the latest Hollywood releases, a Baskins Robbins ice cream counter and a Starbucks.
Follow @Cineworld and tweet using #CineworldScreenX or search Cineworld Leeds on Facebook. For more information on Cineworld Cinemas, please visit www.cineworld.com.
To book tickets for ScreenX, visit www.cineworld.com/screenx
