Beeston-based homelessness charity Turning Lives Around (TLA) has welcomed Sasha Pauley, Social Purpose and Sustainability Manager at Yorkshire Building Society, to its Board of Trustees.
Sasha brings to the team extensive experience in fundraising and working in partnership with charities at both regional and international levels. She currently leads Yorkshire Building Society’s community investment team and it was her involvement with a homeless charity as part of this that inspired her to find ways outside of work to help combat homelessness.
“Becoming a trustee of TLA means I can develop my skills and offer my experience and corporate insight to a charity that I’m really passionate about,” said Sasha.
Turning Lives Around has been working with vulnerable people who are homeless or at risk of homelessness in West Yorkshire for more than 50 years, providing accommodation and support to enable individuals, couples and families to live healthy, independent lives.
Keen to support TLA in diversifying their income, Sasha is looking forward to bringing her expertise in community and corporate fundraising plus communication and engagement, analytical and process improvement skills into play in enriching the development of the charity’s fundraising strategy.
“I also hope to explore how the financial services sector and other corporates could help address some of the issues faced by TLA and the people they work with,” Sasha added. “Becoming a trustee is a great way to give back to the community in a really impactful and rewarding way. It’s also two-way, benefiting both you and the charity, developing your skills while adding value that they would otherwise struggle to access.”
Welcoming Sasha to TLA, Chief Executive Steve Hoey said the charity looks forward to the fresh perspective she can bring in terms of income diversifaction and fundraising.
“With traditional funding streams under increasing pressure and the need for our services by no way diminishing, it is vital we find new ways of generating income to finance our work with the homeless in West Yorkshire,” he said.
“We have dipped our toe in fundraising waters in recent months but will benefit greatly from the insight and guidance Sasha can bring.”
Can you can help TLA to help the homeless in our community? Support Steve in his fundraising efforts as he virtually climbs the height of Everest by visiting Hiking for Housing Support | Localgiving or to simply donate visit Turning Lives Around Ltd | Localgiving.
This post is based on a press release issued by Turning Lives Around
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