White Rose Park based tech leader Hisense, has been shortlisted for Which? Home Entertainment Brand of the Year, recognising its continued efforts to redefine the boundaries of home entertainment.
This nomination follows a period of strong growth for Hisense, reflecting both the strength of its product range and trust from UK consumers. Highlighting its global market leadership, Hisense has ranked No. 1 globally in the 100-inch-and-above TV segment for the third consecutive year, achieving a 57.1% share of global shipments in 2025.
Hisense has also maintained its authority in the Laser TV category, marking close to a decade of leadership in the UK and beyond. With a commanding global market share of 70.3%, the brand has set the benchmark for large-screen innovation.
Hisense has also maintained its strong local presence, with the brand continuing its partnership with Leeds United Football club as its official technology partner. Through this partnership Hisense is delivering exclusive offers and activations for fans, making products more accessible to supporters across the region.
Hisense is continuing to build on this momentum in 2026, driving innovation in advanced display technologies, most notably RGB MiniLED. As the Origin of RGB MiniLED, Hisense has pioneered the development of the technology and new flagship models are set to be unveiled ahead of an action-packed summer of sport.
As an official sponsor of the FIFA World Cup 2026™, the brand will have further opportunities to enhance the home entertainment experience for fans across the UK who are looking to replicate the match day experience at home.
Howard Grindrod, Vice President at Hisense UK Ltd commented:
“2026 is shaping up to be a landmark year for Hisense, and being shortlisted for Which? Home Entertainment Brand of the Year reflects the quality and ambition our teams continue to bring to home entertainment and how far we’ve come as a brand. Our focus continues to be on developing technology that transforms our customers’ home entertainment experience.
“This commitment to excellence has resonated with consumers and over the past year we’ve reached a number of significant milestones. The CanvasTV has strengthened our lifestyle offering, while we’ve also maintained our leadership position at the top of Global TV Shipments in the 100-inch+ category for the third consecutive year and the Laser TV category for close to a decade.
“Looking ahead, we’re proud to be setting a new standard of home entertainment with RGB MiniLED technology; redefining brightness, contrast and colour accuracy to produce our most lifelike images yet. With our continued sponsorship of sporting events including the UEFA Euros and the upcoming FIFA World Cup 2026™ adding further momentum this summer, we’re well positioned to connect with sports fans and put Hisense at the heart of the matchday experience.”
For more information, visit: uk.hisense.com.
This post is based on a press release ississued on behalf of Hisense
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