Craghoppers and Northern Monk; two well-established brands founded amongst the diverse landscape of Yorkshire are uniting for a remarkable collaboration that celebrates the outdoors and encourages adventurers to grab their friends, a few beers, and head on some unforgettable journeys through our North.
They have joined forces to create a limited edition run of Northern Monk’s best-selling ‘Faith’ brew. To celebrate the partnership, they are launching a treasure hunt across the North of England and Scotland, with prizes worth up to £1,000 to be won.
With the help of some of Craghoppers’ Ambassadors and friends, 20 prize tickets will be hidden in iconic Northern locations. Adventurers who embark on the challenge set by Craghoppers and Northern Monk will be aided with a trail of hints teased exclusively on Craghoppers’ Instagram channel and What3Words to guide you through breathtaking scenery, and (if you’re fast enough) to your prize.
Four unique designs, each featuring stunning imagery, will feature amongst the limited run of cans. Collect them all and bring them on every adventure as the treasure hunt begins (remember to drink responsibly and leave no trace!)
James McNamara, Craghoppers Brand Director said:
“We are really excited to partner with Northern Monk on this collaboration that celebrates our shared Northern Heritage. On top of that we’ve got an unforgettable treasure hunt for lovers of the great outdoors and great beers to celebrate the launch. Adventurers flock the world over to explore our British landscape and, to discover its beauty and history, and we’re excited to be able to celebrate these adventures with as many people as possible.”
Russell Bisset, Co-Founder and Managing Director of Northern Monk added:
“We’ve always been hugely proud and appreciative of the amazing landscape we have in the North – something we have in common with Craghoppers. One of Northern Monk’s taglines is Of The Mills and Hills, and those scenes have been a part of our identity, particularly on Faith, since we first started. We’ve always believed that there’s no better combination than the great outdoors and beer. Whether it’s a pint of bitter in a Dales pub after a walk, or a can or two of Faith in your backpack for the top of the trail. But we wanted to take this further and hooked up with Craghoppers.
“Bringing some stunning photos of the North onto cans of Faith is the perfect fit and we’re really excited about seeing where people find these cans as part of the This Is Our North campaign and competition.”
The Craghoppers x Northern Monk ‘This is our North’ brew will be available to purchase from NorthernMonk.com and selected independent retailers following the ‘This is our North’ launch event at Northern Monk on Thursday 21 September 2023 when the treasure hunt will also begin. Visit the Craghoppers website for full details on where to buy and competition prizes along with official rules.
This post is based on a press release issued by Craghoppers.
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