‘The Other Side of the Line’ is a new campaign from Forward Leeds, the city’s alcohol and drug service, that aims to shine a light on the realities of casual cocaine and ketamine use.
The campaign aims to raise awareness among people who don’t feel their ketamine or cocaine use is problematic, showing how something that feels fun or manageable can turn disruptive, isolating, or even dangerous.
Forward Leeds Marketing and Communications Officer Mark Hindwell said:
“Drug use is often portrayed in extremes, but the reality is much more complex and layered.
“Many people see cocaine and ketamine as ‘just a bit of fun’. With ‘The Other Side of the Line’, we want to show the very real ways it can affect friendships, work, and your own safety, while letting people know that support is always available in Leeds.
“We are hoping The Other Side of the Line will encourage people to reflect on their own choices and also consider some of the more significant downsides to their drug use as well”.
The campaign centres on six short films set in everyday situations — from nightclub toilets and a football match to a restaurant kitchen, a birthday night out, and a rush to catch the bus. Each film explores the disconnect between what someone believes a drug will do for them and the very different reality of its effects.
Drug use, particularly cocaine and ketamine, continues to be a challenge across the UK. Leeds has taken a proactive approach, with Forward Leeds working closely with public health colleagues at Leeds Council, community organisations, and people with lived experience to develop the campaign.
To find out more visit the campaign website FowardLeeds.co.uk/TheOtherSideOfTheLine
This post is based on a press release issued by Forward Leeds
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